Master
Spring is here.
Subject: Spring in the Sea to Sky — booking now
Catch-all (everyone not in the other five)
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Lapsed Spring 2025
Same time this year?
Subject: Your spring window slot — want us to pencil you in?
Booked Apr–Jul 2025, no 2026 booking yet
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Lapsed All 2025
After a long winter.
Subject: What winter left behind — and what we'll take off your plate
Booked any time in 2025, no 2026 booking yet
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Annual Repeaters
It's that time again.
Subject: Same time next year — booking your usual?
Same-month-every-year customers, due now
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Active Upsell
A few extras to consider.
Subject: What other customers are pairing this spring
Already booked something in 2026
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Cooling 2024
It's been a while.
Subject: It's been a minute — here's what's new at Sierra
Last booked in 2024 (skipped 2025)
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